Janie Bynum

Sophisticated, friendly, and balanced describes my approach to branding and information design. With a BFA in graphic design from the College of Visual Arts and Design at the University of North Texas, I minored in literature and life sciences. I've worked in advertising and design markets in Dallas and the Midwest, and I currently live in Raleigh, North Carolina, working remotely with many of my clients.

Early in my career I created marketing materials for The Upjohn Company (Pharmacia/Pfizer) where, in addition to “big picture” thinking, detail and precision were required. I directed product photo shoots and designed literature for Landscape Forms (innovators of high-design site furniture) which helped develop my appreciation for beautiful product design.

I’ve worked with the Fetzer Institute for over 20 years, responding with sensitivity to their needs as a non-profit institution. For the past five years, I've been tapping into my love of good food and cooking to design and produce food magazines in collaboration with a creative marketing group in Michigan.

I love to learn. With a strong ability to identify and analyze information, I enjoy working on projects that present design challenges, that encourage expansive thinking and innovative problem-solving. My goal is to successfully collaborate with creative thinkers across all media channels in order to create meaningful human experiences as they relate to the mindful promotion of products and services.

I hope we get the chance to work together! Please click here to contact me for more information.

Click here to read reviews from a few people I’ve worked with over the years.

If you would like larger PDF samples of my work or a copy of my resumé, please email me.


CLIENTS [past + present]

Brown Publishing Network | CaboCreme | Dinardo Design | Fetzer Institute | Houghton Mifflin Harcourt | Kalamazoo College | Kalamazoo Public Library | Landscape Forms | Little, Brown/Hachette | Newhall Klein | Ophthy DS/Acuisee | Scholastic | Sotheby’s Real Estate | South Haven Health System | Sterling Publishing | The Event Company | The Upjohn Company/Pharmacia | Western Michigan University | Whirlpool (via Aisle Rocket Studios) | + Others


American Institute of Graphic Arts (AIGA) | Dallas Society of Visual Communications (DSVC) | School of the Art Institute of Chicago (SAIC) | Society of Children's Book Writers and Illustrators (SCBWI)

Photo on HELLO page: Chicago. Because I love it.

©2017 Janie Bynum. All rights reserved.
Site design: Bynum Creative